Why My Website Didn't Work!

Today we are going to discuss (regardless how successful the websites have been that I have created for clients) we are going to discuss why my website for the last 10 years has not been working!

Ok, well the reality is my website has been working; let me explain…

As a web developer, when we say a website is not working, we mean that either the server has crashed, or there’s something wrong with the code, that somehow makes certain functions dysfunctional; it basically means the website is not working!

When a customer says a website is not working however, they usually mean that it I is not making them any money, or the measuring tools are not in place to be able to measure or identify the return on investment.

If I was to look at my website 10 year’s ago and to be quite honest, the structure of the website has not changed that much; a lot of the content has, but the structure itself hasn’t changed – at that time, it was doing its job very well.

I would advertise on the likes of Google, prospects would then get in contact with us, we would arrange a meeting and based on their needs, I would put together a presentation for them and explain the process.

I would give them a presentation that explains everything they need to know in order to make an informed decision and the conversion rate was particularly high; there is something about someone giving you all the information you need in order to make a decision, that makes you feel comfortable and this was one of our selling points.

If you have a look at a breakdown of my customers at the time, you will see that 75% of them were direct customers and the remainder were either marketing agencies or web development firms who would then outsource work to myself – either because I had done similar projects,  or because perhaps they were too busy.

Now after the financial crisis, (which was how I ended-up getting back into freelance web development in the first place), after about a year, I decided I wanted to do a bit of traveling and I noticed within the first year very quickly, that the breakdown of where my customers were coming from changed significantly.

It became very obvious to me that customers prefer to have web development agencies in their same local town and therefore the number of customers who were contacting me (or prospect shall we call them) was becoming lower and lower.

I also noticed of course, that the amount of work I was doing for other web development companies or marketing agencies increased; well that was particularly obvious, as a one-man-band with only 40 hours a week that I allocate for and then usually end-up working 60 - that’s what usually happens when you work on projects until they are finished as opposed to just working until 17:00! When I finish a project, I would then move onto the next one.

Most of my work was coming from web development agencies or marketing agencies and this basically meant that the need to advertise on Google anymore was just not there; the conversion rate was not high enough and I am of course getting more and more recurring work from the same customers; I’ve got some web development firms now that I’ve been working for, for over 10 years!
OK, so why am I actually telling you this? Well, one of the most popular websites you can have out there at the moment – we actually call them brochure sites; because that’s exactly what they are.

It contains all of the information you would expect to find about a company within a brochure. Brochures normally, when they are given to a customer or a prospect – you are usually there, as the representative to use it as a tool in order to help you close a sale.  

Now my website when I was in the UK, working in the UK and I could see customers – I would use a brochure and by doing the presentations or perhaps doing a sales pitch – I would convert that prospect into a customer and we would start doing business.

We would start working for them; by not being in the country, number one I had fewer leads because people didn’t want to use somebody who is not in the immediate locality and number two, by putting together a normal proposal or a brief and sending it – it is not as effective as actually being there.

Well, that’s something that I can actually fix and it’s going to be quite interesting; because I am not gGoing to necessarily be in a position to go and see the customer like I used to, what I can do is make sure that all of that information is readily available through the website by use of video; so if they go to the products and services section and look at logos for example, then they can see the type of presentation that I would have done before - which gives them all of the information about the processes, how we work, what they get for their money, what the lead time is – so-on and so-forth.

I think there’s about 30 videos in total that I’m going to have to make for my website; it’s going to be very interesting to do and like always whenever we create a website – we go to our customers, customers and we actually ask them what they want… So for my website, I have to do the same for you!

If there’s any information that you feel would make your life easier on my website, don’t hesitate to let me know and let’s see what we can do; thank you for watching!  

Content Management System Support

Building a successful website is not about finding a web development form to build it and then hoping everything will sort itself out, there is a lot of groundwork that needs to be done from the get-go, a marketing strategy that needs to be put together and training needs to be provided for whomever in your business you have delegated the task of updating and maintaining the site.

Teaching CMS

In-house training can be expensive and take a large chunk of the budget that could be otherwise better spent on the site itself or internet marketing in instances where staff already have the knowledge to hand. To this end, we are creating a complete training course for all three foundation platforms for brochure sites i.e. WordPress, Joomla, and Drupal – as well as Magento, which is our preferred e-commerce platform.

Our training material will be published on YouTube and available to anybody who wishes to learn completely free of charge; this means your staff can start learning whilst we are developing the site etc. to ensure they are ready to take over as soon as the site goes live.

To be notified when our training material is available, please don’t hesitate to subscribe:

Fully Responsive and Mobile Minded

All of the websites we develop are fully responsive and mobile minded; but what does this mean?

Since most visitors to your site as of 2017 will be viewing your website from a mobile device such as a smart phone or a tablet, it makes sense to ensure that their experience is as good as it would be, had they visited from more conventional devices such as a desktop or a laptop. The need to do so is also compounded by the fact that Google now rank sites lower that are not mobile minded.

Fully Responsive

This basically means that the layout of information on your site has been optimized i.e. changes into a format more suitable for the device that the content is being view upon. If we do not make our sites fully responsive, this causes site information and imagery to be too small to view and the layout to be too complicated to navigate on something as small as a mobile phone.

One of the first things we do when considering a layout for a mobile phone us to reduce the number of columns of information down to one column and increase the image size.

We are in the process of making a video that will demonstrate this in more detail; if you would like to be notified with this is available, please don’t hesitate to subscribe:

How much does a Website Cost?

I have had to recently compile a list of frequently asked questions for our business and it was a great way of getting into the minds of our clients and prospects; it was no surprise that the most common question is “How much does a Website Cost?” – but it is impossible to answer with a paragraph in a FAQs section! To this end I have put together a video that explains why marketing specialists and web developers ask what they ask and how actually, it should be you who decides upon the budget and how you should go about calculating what that should be.

Portfolio & Testimonials

We have an extensive portfolio, but of course cannot show everything…

If you cannot find an example of what you are looking for, please don’t hesitate to ask for some.

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